Cute child. Analysing logos. Quite American-y.
Starbucks: the new logo. Its interesting to see they’ve dropped not only the name but the “coffee” bit. It shows that they’re looking beyond being just a coffee brand. In recent years Starbucks has introduced selling papers, music and more food to their chains.
The new logo gives them the flexibility to create not only a new identity but a new type of Starbucks.
Packaging with less gimmicky shit. This can only be a good thing. Big brands, please take note.
Minimalist effect in the maximalist market (a2591.com)