1. 20 Jun


    clairehartley: 3M Noise cancelling headphones campaign That’s what I love about advertising, how a very simple idea, beautifully executed can give a such a great campaign. Made by Grey Brazil, here is the ad campaign for 3M Noise Cancelling Headphones. Watch also the video too. “This is a graphic film, where we use the skylines of large cities in the world, and sounds related to each one of them. Each sound triggered a building skyline simulating waves sound. After the product is revealed the wave sound turns off.” Advertising Agency: Grey, São Paulo, BrazilExecutive Creative Directors: Guy Costa, Alexandre ScaffArt Director: Daniel PradoCopywriter: Alexandre ScaffIllustrator: Leandro EsparcaPublished: April 2011

    clairehartley:

    3M Noise cancelling headphones campaign

    That’s what I love about advertising, how a very simple idea, beautifully executed can give a such a great campaign. Made by Grey Brazil, here is the ad campaign for 3M Noise Cancelling Headphones. Watch also the video too.

    “This is a graphic film, where we use the skylines of large cities in the world, and sounds related to each one of them. Each sound triggered a building skyline simulating waves sound. After the product is revealed the wave sound turns off.”

    Advertising Agency: Grey, São Paulo, Brazil
    Executive Creative Directors: Guy Costa, Alexandre Scaff
    Art Director: Daniel Prado
    Copywriter: Alexandre Scaff
    Illustrator: Leandro Esparca
    Published: April 2011

     
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